Matt Chatfield was yet again left bewildered that his side failed to take any points home from another strong performance, as AFC were beaten by a clinical Bridlington Town.
"We deserved at least a point," He said after Saturday's loss, "With the chances we created we probably deserved all three.
"However, goals win you games of football and we've not scored to warrant us winning it.
"Fair play to (Bridlington), they defended well, the 'keeper's made some outrageous saves, they've really thrown their bodies on the line and they've scored when it mattered.
"It's only us who's going to turn that slump around - everyone goes through it."
Saturday provided the 179-strong crowd with a constant end-to-end spectacle, with AFC arguably producing some of the most eye-pleasing football they've played all season - the gaffer says that he just wants them to "play".
"Football should be played on the floor, we don't have grass in the air," he said.
"We've got talented lads; we've got a younger side, granted, but we've just got to be braver at times and keep the ball in certain areas rather than just hitting down the channels.
"If we won the game 2-1 today I'd be praising them, saying how good we looked and what a valuable performance that was away at Brid - but we didn't, we didn't score, and that's the be all and end all.
"All the positives that I've got to say about us really mean nothing because we've lost the game again."
Yet another new signing made his first appearance - this time a familiar face in striker Grant Ryan, who had a brief spell with the Bulls last season but struggled for game time.
This time, however, he impressed his new boss and may well have warranted a starting place.
"He's been a massive difference for us today," Chatfield said when he briefly mentioned the new arrival.
Tuesday night poses more of what seems like an eternity of midweek football, with the Bulls facing another in-form team, this time Yorkshire Amateur at the Forest Town Arena.
"The lads are ready, they'll go again because this is when we'll see which ones want it and which ones don't.
"We just need to get ourselves out of this slump and start winning games and matching our performance levels with results."